MSU Fall Christmas Tree Webinar
September 17, 2026 12:30PM - 1:30PM
Zoom
Contact: Bill Lindberg at lindbe35@msu.edu
Dr. Lauren Hearit and Dr. Kevin Chastagner will provide research updates about Christmas tree consumers. Some key questions they will cover include, what motivates real and artificial Christmas tree customers? What could make an artificial Christmas tree customer switch to a real tree? What forms of communication are best to market to customers?
Tony Stefani, owner of Hillside Christmas Tree Farm, will discuss practices he implements at his choose and cut farm during the sales season.
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