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College of Agriculture & Natural Resources
Department of Horticulture
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Bridget K. Behe
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Professor
Department of Horticulture
Phone:
(517) 353-0346
Email:
behe@msu.edu
Degrees:
PhD
Related Work
Authored Articles
Four Lessons from COVID-19 for the Future of Christmas Tree Marketing
, June 28, 2021
Garden center retail survival strategy series: Marketing and merchandizing
, April 20, 2020
Garden center retail survival strategy series: Communicating in extraordinary times
, April 20, 2020
Garden center retail survival strategy series: Thinking through the shopping experience
, April 20, 2020
Resources for greenhouse growers, florists and retailers during the COVID-19 pandemic
, April 20, 2020
Garden center retail survival strategy series: Overcoming challenges with a holistic approach
, April 9, 2020
Interactive social media workshop emphasizes methods to grow your social media presence
, October 22, 2019
Survey input from industrial hemp growers needed for MSU research and Extension efforts
, October 7, 2019
Articles Featuring
Dr. Bridget Behe Named USDA-ARS 2024 Morrison Memorial Award Winner
, March 4, 2024
MSU-led team studying expansion of controlled environment culinary herb production across US
, October 18, 2022
Exploring Consumers’ Preferred Purchase Location for Fresh Fruits
, August 17, 2021
Get inside gardeners’ heads
, July 15, 2021
Green value messaging
, July 15, 2021
Marketing Strategies Used by U.S. Landscape Services Firms
, June 1, 2021
Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online
, May 11, 2021
Women In Horticulture Interview Series – Bridget Behe Ph.D
, March 19, 2021
MSU alum Dr. Jennifer Brown is now the Vice Provost and Dean for Undergraduate Education at U.C.-Riverside
, February 5, 2021
Describing the Market Segments of Melon Consumers
, January 28, 2021
Crucial conservation
, August 31, 2020
Making the most of marketing fees
, June 30, 2020
The landscape market has a category for any activity level
, November 21, 2019
The science of good signage
, August 14, 2019
Dr. Bridget Behe to cover key garden retail topics at the 2019 Farwest Show
, July 4, 2019
What it takes for green businesses to advertise online
, June 14, 2019
Hydroponic growers should be promoting locally-grown produce
, June 10, 2019
Horticulture faculty member named outstanding undergraduate educator
, August 13, 2018
Marketing Munchies: For the horticulture grower, wholesaler and retailer
, July 23, 2018
Reducing water use in ornamental plant production earns top distinction
, January 11, 2018
Authored Documents
Container gardening in a shaded area tip sheet
, May 12, 2017
Container gardening in a sunny area tip sheet
, May 11, 2017
Courses
HRT 404: Horticultural Management
Bridget Behe
About
Contact Information
Related Work
Department of Horticulture
MSU Extension
Reappointment, Promotion and Tenure Committee
Sustainable Crop Production, Food Systems and Agroecology
Landscapes, Gardens and Urban Food Production
Floriculture & Greenhouse Crop Production
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College of Agriculture & Natural Resources
Department of Horticulture
Bridget Behe
About
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Research
Outreach
Our Gardens
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DEI
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