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First Impressions Tourism Assessment: City of Wayland Summary of Results

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December 12, 2024 - Andy Northrop<northro5@msu.edu>, Michigan State University Extension

The First Impressions (FI) program was developed in 1991 by the University of Wisconsin Extension to help communities learn about their existing strengths and weaknesses as seen through the eyes of first-time visitors. The FIT program has been used to help communities across the U.S. and Canada inform economic initiatives or further develop community goals and has been modified over the year by various Extension services based on different needs. Michigan State University (MSU) Extension adapted this program via a multi-state grant provided by the Northeast Regional Center for Rural Development in 2014. MSU Extension's First Impressions Tourism Assessment (FIT) is a unique version of FI for our state and, since inception in 2016, has seen approximately 25 Michigan communities participate in the program.

What is FIT?

FIT is a comprehensive community assessment conducted by unannounced visitors in a host community. FIT involves developing leaders, assessing the host community, sharing results in a forum open to all, and providing suggestions to advance community-driven tourism. Overall, FIT helps participating communities learn about their strengths and weaknesses through the eyes of first-time visitors. Since inception, FIT has empowered leaders and stakeholders to develop action plans to improve their communities based on new perspectives and suggestions from first-time visitors. These action plans are proven to be the catalysts to launch and expand a wide-range of initiatives to support community-driven tourism development across Michigan.

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Tag List
  • business,
  • community,
  • economic development,
  • first impressions tourism,
  • government,
  • livable communities,
  • planning,
  • tourism
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