First Impressions Tourism Assessment: White Cloud Summary of Results

First Impressions Tourism Assessment: White Cloud Summary of Results

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July 22, 2026 - Garrett Ziegler<zieglerg@msu.edu>, Michigan State University Extension

The City of White Cloud worked with MSU Extension to complete a First Impressions Tourism Assessment (FIT) of the community in 2024/2025. The program kicked off with an initial meeting of the Community Leadership Team in June of 2024 and ended with the Community Report Forum in May of 2025. The in-person assessment took place in August and September 2024. This report contains summarized results from the in-person assessment portion of the FIT Program.

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Authors

Garrett Ziegler
zieglerg@msu.edu

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