MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
News
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Four NCR-SARE grant opportunities to fund farmers, educators and researchers are open for applications
Published on October 5, 2026
Apply by December 3 for Farmer Rancher, Youth Educator, Partnership and Research and Education grants. -
MSU Extension and the Travel Industry Coalition of Michigan launch training program for Michigan’s tourism industry
Published on September 29, 2026
Learn more about the new Michigan Tourism Training & Engagement (MITTEN) program available for communities across the state. -
MSU Extension launches second partnership with Lapeer to continue capturing visitor impressions in their historic community
Published on September 29, 2026
This one-year pilot program seeks to understand strengths, weaknesses, and opportunities via QR codes around the historic community of Lapeer. -
Charter fishing plays a significant role in Michigan’s coastal economy
Published on August 28, 2026
Led by its captains, the charter fishing industry adapts to changing conditions. -
Announcing the Michigan First-Generation Farm Mentorship Program
Published on August 21, 2026
Learn from experienced farm mentors through this new opportunity.
Contact
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Andy Northrop, M.A.
Statewide Government and Community Vitality, Sustainable Tourism Educator
northro5@msu.edu
810-989-6331