Tourism

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MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.

Increase awareness of assets and opportunities.
Increase knowledge of best practices, trends and changes.
Develop new leadership roles, opportunities and action items.
Foster new collaborations and plans among stakeholders to advance community driven tourism.

News

New free resource helps aspiring entrepreneurs launch a food truck business

Published on August 21, 2025
This new, fillable workbook was authored by the MSU Product Center and the MSU Center for Regional Food Systems and is available for free.
Mi Fresh Fish shares fisheries facts – and tasty fish – around the state

Published on August 19, 2025
Fish frys, on-boat experiences are opportunities to learn about aquaculture, fisheries education for consumers and legislators.
New report describes economic conditions in Northern Michigan

Published on June 19, 2025
The Economic Pulse Report combines ice storm impact, labor force, business sentiment, and business growth data for a detailed picture of the Northern Michigan economy.
Granting change: Small grants empowering Michigan communities

Published on June 6, 2025
The Clean Boats, Clean Waters program awards $35,000 to twelve conservation groups to educate and empower their local communities in preventing the spread of aquatic invasive species, while actively engaging with boaters and anglers.
Cultivating local farm economies

Published on May 30, 2025
Farm viability requires flexibility, along with innovation in local government planning and zoning to allow for farm income diversification.