MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
News
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2025 Conservation Stewards Program now registering for 6 cohort locations
Published on June 20, 2025
The Michigan Conservation Stewards Program offers multiple weeks of instruction delivered between September and November 2025, including weekly online course content, in-person lectures, field instruction, and more. -
New report describes economic conditions in Northern Michigan
Published on June 19, 2025
The Economic Pulse Report combines ice storm impact, labor force, business sentiment, and business growth data for a detailed picture of the Northern Michigan economy. -
Granting change: Small grants empowering Michigan communities
Published on June 6, 2025
The Clean Boats, Clean Waters program awards $35,000 to twelve conservation groups to educate and empower their local communities in preventing the spread of aquatic invasive species, while actively engaging with boaters and anglers. -
MSU students partner with Michigan communities to improve trail access
Published on May 30, 2025
Trail Building, Law and Policy course connects student projects to community development -
Cultivating local farm economies
Published on May 30, 2025
Farm viability requires flexibility, along with innovation in local government planning and zoning to allow for farm income diversification.
Contact
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Andy Northrop, M.A.
Statewide Government and Community Vitality, Sustainable Tourism Educator
northro5@msu.edu
810-989-6331