Tourism

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MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.

Increase awareness of assets and opportunities.
Increase knowledge of best practices, trends and changes.
Develop new leadership roles, opportunities and action items.
Foster new collaborations and plans among stakeholders to advance community driven tourism.

News

MSU students partner with Michigan communities to improve trail access

Published on May 30, 2025
Trail Building, Law and Policy course connects student projects to community development
Cultivating local farm economies

Published on May 30, 2025
Farm viability requires flexibility, along with innovation in local government planning and zoning to allow for farm income diversification.
Perry’s research team recognized for 2024 USFS Chief’s Honors Award

Published on May 15, 2025
Dr. Bess Perry’s project team received the 2024 United States Forest Service Chief’s Honors Award, which recognizes the accomplishments of Forest Service individuals and teams throughout the agency and their contributions to the communities they serve.
First time visitor perspectives still in high demand for Michigan communities

Published on February 19, 2025
Demand for MSU Extension’s First Impressions Tourism assessment program reaches pre-pandemic levels by assisting five communities in understanding assets and unique qualities through first time visitor experiences and perspectives.
Mi Fresh Fish Sail & Fry celebrates western UP fisheries

Published on August 12, 2024
From an Inland Seas tall ship educational workshop on Lake Superior, to fresh fish fried on land for tasting, Houghton visitors and residents learned about Michigan's fisheries industries.