Tourism

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MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.

Increase awareness of assets and opportunities.
Increase knowledge of best practices, trends and changes.
Develop new leadership roles, opportunities and action items.
Foster new collaborations and plans among stakeholders to advance community driven tourism.

News

Communicating Through Conflict: Build skills for tough conversations

Published on July 27, 2026
Learn tools for navigating difficult conversations at work, in your community, and at home through this workshop opportunity.
MSU Extension offering webinar on short-term rental policy options for local communities this October

Published on July 27, 2026
These webinars will help local governments consider the potential policy options available to them regarding short-term rentals (STRs).
When boats tell stories: Preserving Michigan’s Great Lakes fishing heritage

Published on July 8, 2026
Researchers’ painstaking documentation saves the tales of commercial fishing vessels.
Follow the Fish: Discover Michigan’s Great Lakes fisheries heritage

Published on June 25, 2026
Celebrating America’s 250th anniversary, Great Lakes Fisheries Heritage Trail story series will explore how fisheries have shaped Michigan and our country.
Recreational fishing provides food, fun, and funding for conservation in Michigan

Published on June 16, 2026
Fishing is sometimes thought of as an expensive hobby that drives coastal tourism, but it can also be an affordable way to harvest food and enjoy the great outdoors close to home.