AgBioResearch

Research Priorities for 2026-27

• Increasing use of Michigan agricultural products in craft beverage production through market research, consumer education, utilization strategies, supply chain shifts, capacity building, export markets, and/or promoting value of supporting Michigan-grown.
• Regenerative agricultural practices; adapting management practices to Michigan’s unique production areas for crops used in Michigan craft beverage production; and end‑use market and marketing strategies for crops grown using regenerative agriculture principles.
• Crop quality, new varieties and blends (including crop varieties not regularly grown in Michigan), proper handling and growing techniques, and flavor profile analysis for hops, grapes, fruit, small grains, or other agricultural inputs grown in Michigan and used in craft beverage production.
• Quality control and quality assurance methods that maintain or extend the flavor, shelf life, and packaging integrity of craft beverages grown and manufactured in Michigan, including sustainable and innovative packaging methods.